March girl black beautiful brave and blessed shirt Black is beautiful got its roots from the Négritude movement of the 1930s. Negritude argued for the importance of an Pan-African racial identity among people of African descent worldwide. It aims to dispel the racist notion that black people's natural features such as skin color, facial features and hair are inherently ugly. John Rock was long thought to be the first to coin the phrase "black is beautiful" — during a speech in 1858—but historical records indicate he never actually used the specific phrase on that day. The movement also encouraged men and women to stop trying to eliminate African-identified traits by straightening their hair and attempting to lighten or bleach their skin.
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Black is beautiful is a cultural movement that was started in the US in the 1960s by African Americans. It later spread beyond the United States, most prominently in the writings of the Black Consciousness Movement of Steve Biko in South Africa.
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