On September 8, 2014, Anheuser - Busch invited 1000 Americans to join a party with celebrities in which they had to participate in a game with the task of drinking Bud Light for 3 consecutive days.Flower michelob ultra coors light bud light beer shirt To prepare for this great event, the airline flew to Crested Brutte, Colorado and turned this ancient ski town into the most attractive destination in the United States. All to serve the strategy of promoting Bud Light while creating greater brand pride than ever. AIDA models - acronyms for awareness, interest, needs and actions, are the foundation for Bud Light's brand development strategies over the past decade.
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Like the rank in the Maslow tower, AIDA if the target needs to be achieved according to each part of the pyramid before reaching the next level.bud light This model was created to estimate the amount of beer sold linearly,bud light meaning that operations on digital devices or mobile phones will interact with sales services faster and easier. ever.
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